Join Contro and Shape the Future of Fair Markets
At Contro, we believe markets will empower people if they are democratic, liquid, and fair. Contro is a VC-backed blockchain startup revolutionizing digital asset trading markets by prioritizing sustained intent over speed.
Our first product, Debate Markets, combines social finance and prediction markets to foster constructive, skin-in-the-game debates—a groundbreaking application at the intersection of blockchain, finance, and social networks. We’re building more than technology; we’re crafting a narrative to redefine markets, empower communities, and transform the digital landscape.
We’re looking for a Marketing and Community Lead to drive Contro’s narrative, grow its community, and establish its presence as a trailblazer in the blockchain and SocialFi space. This is a chance to combine strategic thinking with hands-on execution to shape how the world sees Contro.
What You'll Do
Strategic Branding and Positioning
- Develop and refine Contro’s brand narrative to inspire trust, loyalty, and excitement.
- Build a marketing strategy that balances rational positioning (our value proposition) with emotional branding (the “why” behind our mission).
- Position Contro as a category-defining innovator in blockchain and decentralized finance.
Community Building and Engagement
- Grow and nurture vibrant communities across platforms (Twitter, Discord, Telegram).
- Host and moderate live events such as Twitter Spaces, AMA sessions, and community calls to foster engagement.
- Cultivate relationships with early adopters and advocates to create organic traction.
Content Creation and Management
- Create and oversee content pillars: educational content, product updates, thought leadership, and behind-the-scenes insights.
- Write compelling, platform-tailored copy for Twitter threads, blog posts, and other communications.
- Develop hooks and viral campaigns that align with Contro’s story and engage crypto-native audiences.
Analytics and Iteration
- Track key metrics like community growth, engagement rates, and content performance to assess and iterate strategies.
- Regularly refine messaging based on audience insights and feedback
What You Bring
Experience and Expertise
- Proven track record in business development and growth, marketing, community building, or related roles, ideally in crypto or fintech.
- Deep understanding of blockchain, DeFi, and crypto-native platforms like Twitter, Discord, and Telegram.
- Exceptional storytelling skills with the ability to craft compelling narratives across diverse media.
Skills and Mindset
- Strategic thinker: You can see the big picture while executing detailed campaigns.
- Community-first approach: You value and empower people while driving engagement.
- Creative flair: You know how to create viral, memorable content that connects with crypto-native audiences.
- Data-driven: You leverage analytics to refine strategies and maximize impact.
Bonus Points
- Established relationships with crypto thought leaders.
- BD experience.
- Growth hacking experience.
Why Join Contro?
- Impact: Define how Contro is perceived and adopted by the world.
- Ownership: Lead and shape a critical function in a fast-growing startup.
- Compensation: Competitive salary with significant upside in tokens/equity.
- Innovation: Work at the cutting edge of blockchain, DeFi, and SocialFi.
- Flexibility: Remote-first culture with occasional retreats for deep work and team bonding.